Swearingen Blog » leahswearingen

Communicating for Decision Simplicity

leahswearingen — Fri, 13 Sep 2013 18:44:23 +0000

From blue jeans to smart phones to insurance, consumers are overwhelmed with options.

No matter what we are in the market for, we embrace brands that make it easier for us to decide.

Face it, CEOs: Social Media Is Now Part of Your Job Description

leahswearingen — Sat, 01 Dec 2012 00:46:10 +0000

CEOs in large numbers continue to avoid

Trust in the Media Continues to Decline

leahswearingen — Wed, 24 Oct 2012 17:28:06 +0000

When it comes to describing their level of trust in the mass media, 60 percent of Americans state, “Not very much,” or “not at all” according to a new Gallup survey.

Three Guideposts for New Media, Circa 2012

leahswearingen — Sat, 16 Jun 2012 17:35:04 +0000

As I prepare my remarks for next week’s

Back When We Were Adults

leahswearingen — Fri, 15 Jun 2012 02:20:14 +0000

I’ve

Keeping Clients Amid all the Creative Destruction

leahswearingen — Sat, 21 Apr 2012 01:30:44 +0000

A recent column by Washington Post columnist George F. Will, entitled “The Glory of Chaos,” discusses creative destruction.

Snail Mail, Email, Or Both?

leahswearingen — Fri, 16 Mar 2012 01:51:03 +0000

The past few months I’ve been managing more than the average number of communications campaigns.

Speak To Your Clients’ “Pain.”

leahswearingen — Wed, 01 Feb 2012 02:25:20 +0000

One of the earliest lessons marketers learn is to focus on benefits, rather than features.

Communications That Create Value

leahswearingen — Thu, 22 Dec 2011 14:44:51 +0000

As 2011 winds down, it’s a good time to ask: Did our communications create value this year?

What’s Your Digital Vision?

leahswearingen — Wed, 09 Nov 2011 03:36:47 +0000

Digital is becoming more pervasive in every nook and cranny of our world. Yet many accomplished Baby Boomers are still, as the old song goes, “hoping, wishing, and praying” that the digital revolution will die a slow