Services
Swearingen Communications works with CEOs, presidents, business owners, executive directors, managing partners, marketing directors, and other executives in creating communication strategies that resonate across multiple channels. From print to web to face-to-face, this communication promotes understanding and deepens business relationships.
Marketing Planning
| Identifies desired outcomes from specified audiences or markets, before taking any action. Maintains focus and direction. |
Strategic Business Communication
| Develops and conveys key message statements, including a company's "unique selling position." Sustains relationships through credible and relevant two-way communication. |
Marketing Collateral for Print, Web, and Face-to-Face
| Identifies and creates effective marketing tools such as websites, newsletters, announcements and brochures. |
Content Development and Copy Writing
| Attracts target audiences through clear, compelling copy that educates and motivates. |
Industry Positioning
| Identifies a company's unique strengths and communicates those qualities repeatedly. |
Events, Presentations, Seminars, and Meetings
| Initiates, develops or participates in signature events, industry conferences, professional meetings, or community and charitable activities. Recognizes that marketing is often a "contact sport." |
Public Relations
| Builds mutually beneficial relationships between a company and its publics, including members of the press. Communicates with audiences through the media. |
Communications Consulting for Executives
| Assists leaders in articulating the essential nature of their business in a compelling and truthful fashion in order to support growth and performance. |
Relationship Management
| Focuses on the audiences that most impact a company's success. Devises strategies for strengthening those relationships. |
Advertising
| Creates and delivers a controlled message to highly targeted audiences. |
Project Management
| Supervises the details inherent in marketing activities, including client consultation and updates. |
