Author Archives: leahswearingen

Share From blue jeans to smart phones to insurance, consumers are overwhelmed with options. No matter what we are in the market for, we embrace brands that make it easier for us to decide.

Share CEOs in large numbers continue to avoid

Share When it comes to describing their level of trust in the mass media, 60 percent of Americans state, “Not very much,” or “not at all” according to a new Gallup survey.

Share As I prepare my remarks for next week’s

Share I’ve

Share A recent column by Washington Post columnist George F. Will, entitled “The Glory of Chaos,” discusses creative destruction.

Share The past few months I’ve been managing more than the average number of communications campaigns.

Share One of the earliest lessons marketers learn is to focus on benefits, rather than features.

Share As 2011 winds down, it’s a good time to ask: Did our communications create value this year?

Share Digital is becoming more pervasive in every nook and cranny of our world. Yet many accomplished Baby Boomers are still, as the old song goes, “hoping, wishing, and praying” that the digital revolution will die a slow