Author Archives: leahswearingen

About leahswearingen

Marketing Communications Specialist

An October Ode To Engagement

Share In addition to crisp weather, baked apples, crimson foliage, and Halloween, October is

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Sharp, Focused Messages Reach Your Reader

Share If you’re like most smart, highly educated professionals, you may not be aware that the front page of the Wall Street Journal is written at the ninth-grade level.

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Dueling Platforms? Facebook Faces Google+

Share With Google’s debut last week of its monster infant, Google+, I can’t help but think of Bette Davis’s famous movie line: “Hold on to your seats. It’s going to be a bumpy night.” How fun is this? At last … Continue reading

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Digital Media: Liberty and Freedom of Speech Unleashed

Share Happy July, and happy birthday America! As we celebrate the brilliant minds that formed our nation, the outspoken Founding Father, Patrick Henry, comes to mind. Henry was the first among his peers to call for revolution. The same fiery … Continue reading

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You May Be Communicating — But Are You Connecting?

Share To its credit, the Public Relations Society of America (www.prsa.org) has a rigorous accreditation program for experienced PR practitioners who wish to earn the APR designation (Accredited in Public Relations).

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Relevancy: What Is Your Client Buying Today?

Share In Gone With the Wind, Scarlett O’Hara’s frequent refrain was, “I can’t think about that now.

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5 Rules of Engagement for Today’s Marketer

Share This is the age of empowered consumers.

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Social Media: Second Coming, Or “Gag Me?”

Share Several of us in a PR/marketing/legal marketing group on LinkedIn have enjoyed a lively — and entertaining — discussion this week about Social Media. It’s gratifying to be among seasoned professionals who recognize two simultaneous truths: Social Media is … Continue reading

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5 Reasons Social Media is Good For Your Business

Share On the surface, it looks unfair. Just as many well-established professionals hit their stride, all the rules change.

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“The Now Revolution” Points the Way

Share Jay Baer and Amber Naslund, co-authors of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social, enlightened us

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